ETHOS
T R E A D I N G L I G H T L Y
I.
S U S T A I N A B L E
Our ethos is to create products that embody both beauty and nature whilst striving to find a balance between sustainability, quality and staying true to our artistic vision. We embrace the slowness of our craft, creating each piece with care and intention.
II.
C R A F T E D
Each piece is crafted slowly and entirely in-house, allowing us to remain connected to every step of the process. From garden to dye pot to finished detail, this hands-on approach ensures care, consistency, and a lighter footprint.
III.
B O T A N I C A L
Brimming with beautiful colours and prints, our collection is sustainably crafted with botanicals and blooms. Inspired by nature, we harness the beauty of flora and preserve its essence within folds of silk, infusing each piece with organic patterns and markings to createtruly one-of-a-kind keepsakes.
IV.
N A T U R A L
We use only natural fibres and dyes, allowing the inherent character of each material to shine through. Free from synthetic additives, our pieces reflect the gentle, grounded beauty of the natural world.
V.
C I R C U L A R
Wherever possible, we reuse and recycle — from collecting rainwater to use in our natural dye baths to composting spent botanicals back into the soil that grows future blooms. Our packaging is thoughtfully designed to be both beautiful and practical,
V1.
T I M E L E S S
Our designs are created to outlast trends and seasons. Guided by the rhythm of nature rather than the pace of fashion, we offer timeless pieces intended to be worn and loved all year round.
BOTANICAL RITUAL
A N O D E T O F L O R A
VII.
R I T U A L
The quiet, intentional rhythm of creation – gathering blooms from the garden, steeping petals in dye baths, and laying silk beneath the sun. Each step is slow and purposeful, grounded in care and connection to nature.
The Violette collection is created exclusively in-house, by hand, with love and thoughtful attention to detail. Our signature flora prints are made using flowers, leaves, roots, nuts, and berries – drawing on their natural pigments to form soft, organic patterns on silk. With many delicate elements in balance, this process takes time and care, ensuring each piece is infused with the graceful, blooming spirit at the heart of the Violette brand.
Natural dyeing is a slow, intuitive ritual led by the quiet beauty of plants. Our silks are prepared with care, using rainwater collected at our studio and natural mordants – a gentle method that helps botanical pigments bond permanently with the fibres. Petals and blooms, each holding unique pigments shaped by the seasons, are gently laid onto silk and carefully wrapped. The bundles are then simmered or steamed, allowing the dyes to bloom across the silk in delicate, expressive forms. No two pieces are ever the same. We find beauty in the subtle variations, organic markings, and imperfections that emerge through this process. Honouring the transformation of nature into something lasting and meaningful, and trusting the alchemy guided by nature’s hand. After dyeing, we compost spent botanicals back into our flower garden, closing the loop where it began.
We work primarily with mulberry silk for its natural affinity with plant-based dyes. Its protein-rich fibres absorb and retain colour beautifully, forming strong bonds that result in luminous, enduring hues. This natural harmony between silk and flora is what inspires us and forms the foundation of our practice. One of the subtle joys of botanical dyeing is that colours may soften or shift gently over time. We encourage you to embrace this evolution as nature takes it’s course. It is, after all, what makes them so magical.